Saturday, January 10, 2009

The Speeches for the Seminar on the 20th

I have just been reviewing our guest speakers speech for he event on the 20th.  I have to say that having read it I am looking forward very much to seeing it being delivered.

It is on the subject of Branding, and through the history of brands and from personal examples of his time with Scottish and Newcastle he shows the power of branding very effectively.  And when I say history I mean history lessons but from a branding perspective.

My speech is going to briefly touch on to areas,  marketing systems and advertising.  Most Adverts break one or more of four rules of advert layout.  These rules apply across all adverts in all mediums with slight variations for specific types of media.  If someone takes one of these adverts and applies al he rules repose rates ca increase by a factor of a thousand percent.  

Remember that the event will have a few other attractions.  Networking with local businesses.  A free copy of ACT software from one of our supporting local businesses and a free copy of my book.

Remember that it's RSVP and full details are in the previous post.  booking@kennedy-stewart.com

Cheers

Mark.

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