Branding Part One

Part One of a Speech on Branding.  The speaker is a friend called Alistair Mowat who specialises in Branding for the Pub and Hotel sector.  His business is called The Edinburgh Brewing Co. Ltd.  In a previous life he was the Branding Director for Scottish and Newcastle.   His advice here is suitable for all businesses.  The speech was given at the Airth Castle Hotel, Airth Falkirk.  Part two of the speech will be posted tomorrow, or it can be found on the company web site at www.kennedy-stewart.com   or by clicking the title for this post.