Showing posts with label Increase Sales in a Rescession. Show all posts
Showing posts with label Increase Sales in a Rescession. Show all posts

Saturday, January 10, 2009

The Speeches for the Seminar on the 20th

I have just been reviewing our guest speakers speech for he event on the 20th.  I have to say that having read it I am looking forward very much to seeing it being delivered.

It is on the subject of Branding, and through the history of brands and from personal examples of his time with Scottish and Newcastle he shows the power of branding very effectively.  And when I say history I mean history lessons but from a branding perspective.

My speech is going to briefly touch on to areas,  marketing systems and advertising.  Most Adverts break one or more of four rules of advert layout.  These rules apply across all adverts in all mediums with slight variations for specific types of media.  If someone takes one of these adverts and applies al he rules repose rates ca increase by a factor of a thousand percent.  

Remember that the event will have a few other attractions.  Networking with local businesses.  A free copy of ACT software from one of our supporting local businesses and a free copy of my book.

Remember that it's RSVP and full details are in the previous post.  booking@kennedy-stewart.com

Cheers

Mark.

Friday, January 9, 2009

Marketing Seminar - How to Increase Sales in a Recession

Hi Folks

Just a short announcement for anyone in the Central Scotland area. On the 20th of January I am organising a seminar on "How to Increase Your Sales in a Recession". Full details below.

There will be two guest speakers, Alistair Mowatt who used to be the Brand Director for Scottish and Newcastle who will be speaking about Branding, and myself talking about advertising and general Marketing.

The Hosts for the event are Margret and David Smith. They own two franchises from the Bestof for Falkirk and Sterling. This is a local web site to find the best of, whether it is a tradesman or an estate agent.

There will be a couple of prizes in a draw, a copy of ACT software from a local Sage dealer Catrina who will also be attending with a table and lots of help at the event for people looking to use software to manage their contacts and sales leads.

John Stuart will also be there from utility Warehouse and showing you how to take on another product to sell to your customers.

Another prize draw will be from myself - a copy of my book "How to explode Profits Through Sales".

The event is in the evening, is RSVP and is also free before you ask. It is a chance to network and meet other business owners as well as hopefully get some meaningful advice on increasing your sales!

The event is at Airth Castle Hotel

Airth By Falkirk, FK2 8JF Falkirk 7 pm for 7.30 pm.

RSVP to: booking@kennedy-stewart.com

See you there.

Mark.